According to a report published in FirstTracksOnline, no bids were received at the auction held yesterday for the assets of Hidden Valley ski resort in Vernon, NJ. The failure of the resort to sell at auction means that operations, both this winter and in the future, are in serious jeopardy. Although over 160 bidders registered so as to be able to make a bid at the auction should they desire, none made an offer.
As Ski, Esq. reported back in September, Hidden Valley had fared badly in competition with its nearby neighbor, Mountain Creek. The resort viewed youth racing as a means to profitability, but even the influx of schussbummers apparently was not enough to keep the resort in the black.
Hidden Valley was something of an oddity in the ski resort community - a private club that was open to non-members at almost all times. Rather than season passes, the resort techincally sold "memberships." Given the public acccess the resort offered, the quirk was a difference without a meaningful distinction. However, the pending closure of Hidden Valley marks yet another failed attempt to develop a ski resort as a "club."